Anime Merchandise And Modern Age

The beginning of Anime

Japan began producing animation in 1917, still, the era of silent cinema, using trial and error drawings and cropped animation techniques, based on animated shorts from France and the United States. People started talking about the high quality of Japanese “manga movies”. But Japanese anime were more expensive to produce than Western animations and were overshadowed by the popularity of Disney cartoons. From the beginning, they faced a tough battle.

The continuous struggle of the people

One of the things that helped them find their niche was anime production for public relations and advertising campaigns for public institutions. Domestic anime production was starting to develop a small but solid base when Tokyo and its neighborhoods suffered catastrophic damage in the Great Kanto Earthquake in 1923. The anime industry was forced to start from scratch. The industry continued to struggle, unable to respond adequately to subsequent innovations, including the appearance of the first talkies in 1929 and the color film in 1932. During this period, Ōfuji Noburō gained international recognition for Bagudajō no tōzoku (The Thief of Bagdad Castle), which he made by cutting and gluing chiyogami (Japanese colored paper). His film is remembered as the first to make his presence felt outside of Japan.

The impact of war

Many other promising anime artists appeared one after another, but as the war approached, the products were extremely scarce as the national environment became militaristic. The film was also not easy to make. It is in this context that the first feature film in the history of Japanese anime was released. Momotarō: Umi no shinpei (Momotarō’s Divine Sea Warriors, B&W, 74 minutes), produced by the navy, was released shortly before the end of the war. This was a propaganda film designed to boost morale and commitment to the war effort. Shortly after the war ended, the Allied Occupation Headquarters (GHQ) gathered 100 anime artists in the bombed-out ruins of Tokyo to form Shin Nihon Dōgasha, or New Japan Animation Company. The aim was to facilitate the spread of employment policies by having artists produce anime in praise of democracy. However, many of the artists were fiercely independent and territorial, and the company was divided by disagreements from the start. The project went off course and was eventually dissolved. GHQ also threw in the towel. It seemed that the transition from militarism to democracy was not going to be so easy.

Anime in the modern age

After the war, Japan started its struggle to lift their country from the earth and we all know that they did it. They worked hard in every field of life and now this modern country has become one of the developed countries. This country worked diligently in every business and field of life. The Anime is one of the best achievements of the country. Now the anime merchandise has become popular all over the world. The place to buy anime merchandise in Malaysia is available in almost every big city of Malaysia. 

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